Meet WTEU17 audio speaker Frederik Hermann, Head of Marketing and also Sales at Huami. The business the second largest producer of wearables worldwide as well as constructed the Mi Band, Amazfit Speed, and the Arc just to name a few.

Huami is a really young business operating in the area for regarding 2 years currently, still the company handled to come to be among the biggest suppliers for wearables in an immediate. How do you explain your rapid success?

First, the team. Huami was founded just two years ago but many employee have been in customer electronic devices for over 15 years – the advancement and also learnings from success as well as failure of previous items is the foundation of preventing mistakes and developing effective items now. Based on this experience, the company has an eager understanding of customer needs and also the capacity to transform it right into a concise item meaning. Additionally, the employee in R&D structure our growing modern technology stack along with marketing bring years of experience in customer electronic devices and also wearable modern technologies with them. Second, we did concentrate our item definition on workout as well as health, specifically with our GPS running watch Amazfit Pace, Strava assimilation as well as several attributes for Amazfit Arc. All the functions and technical specifications are centering around this demand. Third, our hardware development office is located in Shenzhen, near the supply chain as well as the production facilities, which enables us to enhance the hardware R&D efficiency as well as to control the price of production closely.

As makers and also designers of the Mi Band products for Xiaomi you were associated with a product that altered the landscape of physical fitness trackers. They appeared for everybody and also more significantly you revealed the various other suppliers just how actual automation is done! Can you share what is following in the Mi Band household as well as in terms of trends for the wearable market from your perspective?

Sorry, we could not discuss Xiaomi’s future item approach. As a sector, we need to further introduce to assist people achieve their fitness objectives, give customized hints the best ways to break bad practices as well as support heading to develop healthy and balanced ones. Aside from even more specific medical applications we also have to consider building in more utility that make our lives easier, like repayments, transportation, identity recognition, constructing gain access to and also IoT integrations for instance.

How and as much as exactly what degree could you sustain Wearable business with your services?

Data. We have accessibility to a substantial amount of beneficial wellness information and coordinate routinely with study establishments and firms in this industry. Data security as well as user privacy are essential to any cooperation. We are additionally broadening our product research and also advancement in the locations of NFC, AI, Virtual Reality as well as are open to additional cooperations with different industries and also areas. Our user authentication and data APIs allow for collaborations in regards to information services however likewise product co-development in affiliated industries.

Do you personally put on a wearable? If so which one and why?

Yes, we all use numerous products at a time. Not just our very own yet additionally the ones from competitors in this industry for comparison. Most of us completely test our very own products however the one I have actually been using consistently is the Amazfit Equator ceramic tracker in combination with the black sport band. It’s so lightweight, slim as well as unobtrusive that I do not also really feel using it while still obtaining all the advantages of precise task and rest tracking with a long battery life. If we wouldn’t put on and use wearables daily, it would certainly be difficult to comprehend customer demand and also how you can enhance our products

Interested in conference Frederik in individual and to find out more concerning Huami? Join us in Munich on February 7 as well as 8 at the WT|Wearable Technologies Seminar 2017 EUROPE where he will certainly speak regarding ‘Designing Wearable Physical fitness for Everyone’.